Fifí Studio

fí Studio is the natural evolution of Figueroa Studio. We were born with the desire to create fashion with purpose, identity, and soul—and today, we remain true to that spirit, but with a fresh perspective. This name change is not a break, but a transformation: a way to accompany our growth, to embrace new creative stages, and to reflect a freer, more feminine, and contemporary identity.

I am Daniela , founder of this project, and together with my mother —my greatest inspiration and creative partner— we continue to shape a universe where art, emotion and fashion meet.

At Fifí Studio , prints remain at the heart of our approach: each design tells a story, evokes an emotion, or captures a moment. We like to think of our garments as a form of artistic expression, small works of art that come to life on the skin.

We also remain committed to local craftsmanship and responsible production. We value things made by hand, with time and soul. Each collection is a balance between the artistic and the functional, between the emotional and the aesthetic.

Fifí Studio is the new stage of the same dream: to continue creating from the heart, with more strength, more identity and an even more inspiring vision of the future.